Telemarketing is a cost-effective method for identifying and qualifying leads to boost sales pipeline. When a business is considering a telemarketing strategy to increase leads, the first dilemma that comes is if they should outsource or have an in-house team. This is an age-old argument of which method of telemarketing is healthier in terms of profit and brand establishment.
An outsourced team will be cost-effective as you are cutting down on the costs of recruitment, in-house training, telephone bills and more. They are a team of trained and experienced individuals which will allow your business to scale up without any hassle and without any investment in talent and technology.
However, every business needs to make an informed decision, as it is important to understand the concept, processes, and risks involved in both forms of telemarketing, Outsourced and In-house Telemarketing.