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Best B2B Marketing Tools to Succeed in 2020

B2B marketers try competing and managing a number of tasks every single day. They are supposed to accomplish deliverables, meet deadlines, develop strategy, and track results all while avoiding obstacles. Seeing the pattern from previous years, 2020 has brought up the ongoing evolution of many B2B marketing tools and trends.

According to the stats 98% of B2B marketers agree that marketing automation plays a critical role in forming business success? So, as the business grows online, it becomes more difficult to keep track of everything. In such a situation, B2B marketing tools can firmly help marketers manage all of the marketing channels with ease.

B2B Marketing tools and platforms that can assist you to run your campaigns more precisely. That’s not enough, the tools can also render useful insights about your target audience, your customers, and the market to help you make your campaigns more beneficial.

Now that you know the importance of B2B marketing tools, let’s take a look at the best B2B Marketing tools that can help you automate your marketing campaigns and measure their productivity in 2020.


Ahrefs can help you with the SEO aspect of your B2B Marketing. You can manage keyword research, track, search backlink, and also analyze your competitors. Ahrefs provides you actionable insights to surpass your competitors.

The best part about this tool is that it assists you in finding which content ranks. It also has a web monitoring tool that allows you to track your mentions online.


Finteza is a feature-packed marketing tool that can help you with traffic analytics, sales funnels, conversions, targeting, retargeting, and campaign performance tracking.

You can track your website’s traffic, generate sales funnels over your website pages, analyze user actions, and manage conversions. Finteza lays out a bot score to help you recognize web sessions by real users and bots. It can also be integrated with 50 content management systems.


Marketo is one of the top tools among B2B marketers. With it, you can organize, execute, and track your activities effectively. Whether its Email Marketing, Lead Generation, or Mobile Marketing, Marketo can support you with everything. It can even help you with ABM (Account-Based Marketing). The outstanding part about the Marketo tool is that it fits for organizations of all sizes.


Salesforce is one of the leading customer relationship management tools for companies. It is a perfect tool for large enterprises that need to store high volumes of customer and lead data. It can benefit you to build great relationships with your customers.

Salesforce gets a host of software solutions for all brands. Whether you are thinking of an eCommerce store, drive engagement, sales, or even get detailed analytics of your performance, Salesforce can do everything.


OptinMonster helps you convert your web traffic and capture your leads. With this tool, you can extend your email list, and increase your conversion rate. This platform allows you to personalize your offers using behavior automation to increase your conversions.

The best part about this tool is that it proposes templates that you can customize with its drag-and-drop attribute. It also allows you to test your Lead Generation strategies in real-time so that you can adjust and improve to get more conversions.


Unbounce can help you build your landing pages, sticky bars, and website popups, etc. You can integrate it with your CRM platform and run A/B tests. This tool provides a variety of customizable templates. You can also edit the JavaScript and CSS if you want to transform.


Engagio is a valuable B2B marketing tool that can help you with ABM. You can perceive dynamic alerts about your accounts and take actions based on user actions spontaneously. It gets marketers and sales teams together on the same page by offering insights to sales teams and also helps with scaling ROI and engagement.


Zoom allows you to manage and organize webinars effortlessly and it is a useful tool for any B2B marketer. You can have up to 100 interactive video users and a great number of audience for your virtual events. They also offer a custom package for the audience.


Intercom is one of the topmost B2B marketing tools. Intercom helps you obtain leads and convert them. It also allows you to engage your customers through apps and push messages and give support using bots and live chat.

It provides a unified help desk and knowledge base so you can solve customer issues faster. Whether its Lead Generation, Customer Engagement, or even Customer Support, Intercom makes it easier for you to grow your brand.


HubSpot is a one-stop-shop for all of your sales, marketing, and customer service needs. You can track and arrange your leads precisely and form better customer relationships using HubSpot. From email automation to analytics and meeting schedules, this tool can help you achieve it all.

Finally, These are the most popular B2B marketing tools every marketer should know. These tools almost meet most of the needs of both your company and your team. If you are a B2B Marketer these tools are the  A+ options to pick and choose exactly what’s missing from your current stack. Or do you know any other essential B2B marketing tools? Do let us know if any!Also are you willing to have an agency partner? VSynergize can be your perfect choice in  B2B Marketing and can keep you ahead of the game. Reach us on 855-203-8196 or email at