Successfully scaling a B2B business is no easy task. There are so many moving parts, and it can be challenging to know where to focus your attention.
One of the most critical aspects of growth is sales and marketing. You need to have a steady flow of leads coming in if you want to see continued success.
Not all companies have the budget or experience to build their own sales team from scratch. As a result, SDR outsourcing is starting to look more and more attractive to overworked and stressed sales leaders.
In this blog post, we will discuss how SDR outsourcing can help you take your business to the next level and enhance your B2B business growth.
What Is SDR Outsourcing?
SDR outsourcing is the process of hiring a team of sales development representatives (SDRs) to help you generate more leads and close more deals.
SDRs are responsible for prospecting, outreach, and appointment setting. They work tirelessly to ensure that your sales pipeline is full of high-quality leads. It’s an effective way to scale your sales and marketing efforts without hiring a full-time sales team.
In-House SDR vs. Outsourced SDR
The cost is one of the most overlooked and most important factors when deciding whether SDR outsourcing is right for you. Unfortunately, many sales leaders and founders start by building a sales team before examining the cost and the process. As a result, they make costly mistakes.
According to The Bridge Group, an inside sales consulting agency, the typical tenure of an SDR is 20 months.
Hiring an internal staff implies dealing with fluid processes, costly tools, and regular lead targeting. Anyone who has worked with hiring understands how expensive it is. In the long run, SDR outsourcing is frequently less costly.
SDR outsourcing companies already have the tools and processes in place. They have an SDR team who are experts in their field and know how to generate leads easily.
On average, sales team hiring is a 50% burden on annual salary.
According to The Bridge Group, the average salary for a sales development representative in the United States is $76,000 per year. Therefore, for an SDR making a base of $76,000, the costs of hiring would be an additional $38,000.
When you start a business development representative outsourcing, you can save money on recruiting, onboarding, training, and retention.
SDR providers have an SDR team already knowledgeable and trained in the latest sales processes, tools, and technologies. SDR providers will also have a team of SDRs that are already knowledgeable about your industry and can start making an impact immediately.
SDR outsourcing is an excellent option if you’re looking for a way to enhance your B2B business growth. It’s a cost-effective way to generate more leads and close more deals.
The Benefits of SDR Outsourcing
There are many benefits of SDR outsourcing, but here are a few of the most important ones.
Return on investment
Outsourced SDR services oversee end-to-end processes such as recruiting, training, test campaigns, and, most importantly, building a pipeline that keeps your business fully booked.
As a result, your outbound sales team will perform much better and faster than internal hires. In addition, it means you’ll start recuperating hiring costs much faster.
Effective resources allocation
One of the key benefits of SDR outsourcing is that the best in-house talent is dedicated to closing sales. This way, your in-house team can focus on closing deals instead of spending hours identifying and validating new leads.
Capability & Experience
Building and managing an internal SDR team is a gradual and ongoing process. Finding the most effective system can take months. On the other hand, SDR outsourcing means sticking to an established strategy. Working with experts also helps salespeople follow industry best practices.
No issues with retention
Demand for SDRs is high today, and it can be difficult to find and retain enough sales talent to fill your pipeline. One of the main reasons why SDRs leave the company is a lack of proper support, a problem that can easily be avoided by outsourcing. External SDRs have access to better support, including coaching from experienced managers and ongoing training to follow best practices.
SDR Outsourcing in 2022
The SDR outsourcing industry is expected to grow significantly in the next few years. According to a report by Grand View Research, the global SDR outsourcing market is expected to reach $12.87 billion by 2022.
This growth is driven by the increasing demand for sales and marketing services and the need for cost-effective lead generation and appointment setting solutions.
The speed of information flow is increasing day by day. To keep up with it, you need to deliver the best customer experience. SDR outsourcing can help you do just that.
SDR outsourcing can help you improve your customer experience by providing a dedicated team of SDRs experts in the latest sales processes and tools. SDR providers also have a team of SDRs. The latter are already knowledgeable about your industry and can start making an impact immediately.
SDR outsourcing is a great way to enhance your B2B business growth. It’s cost-effective and can help you generate more leads and close more deals.
You can build a strong sales strategy from day one by outsourcing your SDR early. Then, after the foundation is built, you will be much better prepared to hire internally down the line.
Building an internal SDR team requires time, money, and resources that can be useful elsewhere. However, suppose you’re looking for a way to scale your sales and marketing efforts as soon as possible. In that case, SDR outsourcing is a great option to consider.