B2B Marketers are reliant on data for a successful Marketing Campaign. Here is when Intent Data plays a vital role. It is important to learn and understand the buyer's journey and purchase decisions to implement better demand generation strategies, and Intent Data makes this process more efficient. Intent Data-driven Marketing helps companies create personalized experiences for customers, develop relevant communication and hence lower the cost of customer acquisition. Such an approach is critical in today's cut-throat competition. Intent Data can help a company address the right prospect's need, at the right time, using the right channels. The more intent a Marketing and Sales team has the more effective they will be. Intent Data is one of the most powerful tools a B2B Marketer can have.