Account Based Marketing

Account-Based Marketing (ABM)

Account Based Marketing

Accelerate Pipeline with Powerful & Connected Capabilities that Drive Account-Based Marketing Success

Nurture & Engage Strategic Accounts with VSynergize’s Multi-channel Account-Based Marketing programs that give clients the power to pull in major revenues by concentrating efforts towards one target. Successful ABM starts with strategy and organizational alignment, then leverages new technology for greater results.

Why You Need Account-Based Marketing solutions?

01

Implementation of an Account-Based Marketing strategy drives very tight alignment between sales and marketing.

02

Target best-fit companies where you can directly address their common pain points which will enhance your strengths.

03

Account-Based Marketing is one such platform that helps you increase ROI with scalable marketing and sales campaigns.

Your Account-Based Marketing Roadmap with VSynergize

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Why work with VSynergize Account-Based Marketing Agency?

Our expertise lies in the fact that we have a full fledged Demand generation team that has been working with various brands for over 18 years now. We have amassed a wealth of knowledge of how best Account-Based Marketing practices and software can be handled well and what needs to be done to see it successful. We can merge with various businesses and locations, which makes VSynergize one of the best in sales acceleration and as an Account-Based Marketing firm.

With the expertise and the contacts we have generated over the years, we will be able to handle any size request at any location in the world with ultimate Account-Based Sales and Marketing teams.

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Strategic Consulting

Our strategists and consultants work with you to create a customized ABM strategy and approach based on your unique needs. We help you develop an effective engagement and outreach strategy for your targets

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Designed for Engagement

We build Account-Based Marketing programs that nurture and engage target prospects. We help companies improve their ability to drive value from opportunities

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Technology Support

Our technology experts help you use your existing tech stack and cutting-edge software tools to ensure your ABM program achieves its goals.

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Multichannel Engagement

Digital, email, and telephone outreach targeting your Accounts through our content syndication network

If you are looking for some help getting aligned or executing ABM campaigns, VSynergize can help.

FAQ – ACCOUNT-BASED MARKETING

There are many misconceptions about Account-Based Marketing that have caused B2B Marketers not to move ahead with ABM. Here are some of the most common misconceptions:
  • ABM is for Large Accounts
  • ABM is about Marketing, Not Sales
  • ABM is not compatible with Inbound Marketing
  • There is just one type of ABM
  • ABM is hard to Implement
B2B Marketers can form a road-map to execute their ABM strategies at scale. Check out the remarkable ways to higher your ABM strategy now.
  • Form a layered approach to ABM
  • Determine Dimensions For Segmentation and Targeting
  • Use Personalization to Increase Website Engagement
  • Make use of Paid Ads to Reach Your Accounts Across the Web
With Intent Data, ABM Programs can run efficiently and effectively; providing important information about the target account's behavior giving a B2B Marketer the upper edge to decide a target list. Here are the benefits of an intent-powered ABM Program:
  • Better Content Marketing Run Campaigns
  • Better Strategic Targeting
  • Better Closure of Deals
Account-based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account. It is Marketing to existing customer accounts to encourage upselling and cross-selling is one of the keys to getting the most value from your largest accounts.
Account-Based Marketing is a form of marketing that uses highly targeted, personalized campaigns to win over particular accounts. Instead of ending with a target company that's a good fit for you to sell to, with Account-Based Marketing, you can start connecting your target audience. Account-Based marketing begins with creating meaningful segments and then identifying marketing programs that can be personalized to those segments.
Account-Based Marketing is an increasingly popular approach for B2B companies that target larger accounts. For companies that are trying to sell into large accounts with long sales cycles and large deal sizes, Account-Based Marketing offers many benefits over other marketing approaches. They include:
  • Personalized Marketing Approach
  • Sales and Marketing Alignment
  • Shorter Sales Cycles
  • Clearer ROI
  • Fewer Wasted Resources
Below is a step-by-step guide to setting up Account-Based Marketing.
  • Step 1: Identify your high-value target accounts
  • Step 2: Conduct research on those accounts
  • Step 3: Develop customized marketing campaigns
  • Step 4: Run your customized marketing campaigns
  • Step 5: Measure your customized marketing campaigns
Website personalization is an important part of an Account-Based Marketing strategy, as it allows you to tailor the creative and messaging on a website to each of your target accounts. In the same way that offsite marketing efforts are personalized for each account, the experience that visitors have once they land on your site can be tailored through website personalization.
Success begins with transparent conversation between your Sales reps and Marketers and continues as both groups implement their role of the strategy throughout the buyer journey. Accepting from the get-go on the eventual goal of the ABM program supports Marketing and Sales get in sync and figure out the hottest target accounts and the best strategy for connecting and engaging them.
Account-Based Marketing is an increasingly popular approach for B2B companies that target larger accounts. Below are some real-world examples of how B2B marketers can use to develop Account-Based Marketing programs:
  • Events
  • Webinars
  • Direct Mail
  • Email Campaigns
  • Paid Advertising
  • Web Personalization
Account-based content marketing is a little different. Content marketing (when it's not account-based) tends to offer an indirect, roundabout benefit to the businesses it's promoting. Only bottom-of-the-funnel content aims to directly convert leads into customers. Account-based content marketing leverages content to target a specific customer, or with some extra effort, a very small group of customers.
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