B2B email marketing is an effective method of lead generation. Email marketing is one of the oldest B2B Marketing ways. Not only this it is the 3rd most trusted source of information by the B2B buyers. With the advancement of technology and pandemic consequences, B2B email marketing still has proved to be effective. However, using some strategic ways can enhance your B2B email marketing campaign. Keep reading the blog to know some of the best strategic ways to do B2B email marketing.
Strategic ways to do B2B Email Marketing for Lead Generation
According to a study, “Some of the organizations say that email marketing provides leads that are approximately 58% of their overall revenue.” Now, let us have a look at some of the strategic ways that they use to do B2B email marketing.
1. Get accurate B2B data
For any B2B email marketing strategy, the most important thing is B2B data. When your base data ie. email addresses aren’t accurate then your messages would go in vain. You must ensure that your data and the emails that you are sending are on the right email addresses. There are various email checker tools available in the market that you can use for this purpose. This way you will be able to remove the spam and false emails before starting with your email marketing campaign. It will help to save up your time and marketing efforts.
2. Segment your email lists
Sending loads of emails to random people won’t get you many leads. You should try to make your B2B marketing efforts on the leads that seem to be interested in your service. You should consider where the leads are in the buying journey and their behavior. Sometimes people might just visit your website for information.
Ofcourse, you don’t want to send emails to people who aren’t even interested in your services.
This is the reason you should know the intent of people and what products are they checking out on your website. Therefore, segmenting your leads is important.
You should send informative and educational emails to the leads that have just entered your funnel. You should nurture the leads according to the stage at which they are in. For doing this you must segment your email lists accordingly.
3. Know and Predict the right timings
For carrying out effective email marketing campaigns, you must know when you get the best results. You should try to analyze your email marketing campaigns and see when people are most likely to open emails. Knowing this you can send your emails around that time and get better engagement.
You can give discounts and festive offers as well. However, giving business offers in most of the festivals doesn’t help that much. Therefore, you should try to know the time of the year when you receive the highest number of sales. So that you can create the best offers during or around that season of the year.
4. Write Impressive Subject lines
Ask yourself the question, What is the first thing that you see in an email? Well, the obvious answer is the Subject line. From this, you can understand what an impact a subject line can create on your target audience. Hence, you should focus on your subject lines and write them creatively. Subject lines can make or break the interest of the receivers. Therefore, it is very important that you write good subject lines so as to receive the maximum open rates.
5. Use Personal Email Ids
According to a recent survey conducted it has been found that the emails sent from individual ID receive a better response than those sent by the company’s name. It is recommended that you should send emails using Individual Ids. This can help you to get a better response and make more relationships with customers. You should also try different methods and see what works best for your business. Nonetheless, you should avoid using generic names for email addresses like firstname.lastname@example.org, etc.
6. Easy and Simple designs
The B2B emails shouldn’t seem like a craft book sent to a client. You must make sure that your emails are simple and clear. You should avoid using intricate and confusing designs in your emails. This might make your information unclear and less impactful. But this doesn’t mean that you can’t add creatives, images, and videos to your emails.
While writing emails make sure that you have enough blank spaces and the information is accurate and to the point. Nowadays, people don’t have time and have plenty of options. To stand out and capture their attention you must try to make your content easy, interesting, short, and readable.
7. Visible and compelling Call-to-Action
The main purpose of email marketing campaigns is a lead generation and finally sales. But if your potential customers end up taking no action then your email marketing strategy is of no use. You must try to write attractive and impactful emails. To write the best emails you must think from the perspective of the potential customer.
Along with informative and educational content, you must not forget about the CTA button. Try to write compelling content before the Call-to-Action button. Also, make sure that your CTA button is at an appropriate position and is clearly visible.
8. Get Feedback
One of the best ways to improve your email marketing strategy is to get feedback directly from the people who are receiving it. You can add a CTA button for feedback and know people’s queries and problems. This will establish a two-way conversion and get you a better conversion rate. It will also make people believe that there is a person behind these emails who’ll help resolve their problems. By doing this you can build the trust of people and increase your open rates.
By taking feedback from the customers you can also understand what your customers want and how you can influence them. This will help you to improve your email marketing campaigns as well. Apart from this, you must make sure that you reply and respond to emails as quickly as possible. As people these days don’t want to wait and have many options to turn to.
Summing It Up
For lead generation, you need to implement different strategies and tactics. However, Best 15 Tips for Your Email Marketing Campaigns have proved to be very effective for lead generation. If you use strategic methods for doing email marketing then you can reap great results. For running robust email marketing campaigns you must first gather accurate information and then segment it accordingly. We have discussed in the blog many other strategic ways to do B2B email marketing for lead generation.