Email Marketing

According to data offered by marketing insiders, Email Marketing is the channel which brings in the most ROI, as compared to other online marketing channels like paid search, SEO and social media.

A B2B business can achieve great success with targeted email marketing. The B2B industry is characterized more by data usage and insights which are made easier with the various Email marketing tools and email marketing softwares. Validated facts and figures and statistics play an important role while shooting email to potential prospects.

While people usually don’t even open standard marketing emails; personalized, targeted emails that offer real value to us as individuals are welcomed and well received by customers.

Advanced email marketing services to generate revenue

At VSynergize, we focus on email marketing as a main contributor to lead generation, building up email marketing campaigns to get you the revenue you expect. We help you level up your marketing and start getting actual response from your emails.

FAQ – EMAIL MARKETING

Email Marketing is the act of sending a commercial message, typically to a group of people, using email. In its most general sense, every email sent to a potential or current customer could be considered Email Marketing. It usually involves using email to send advertisements, request business, or request sales or donations and is meant to build loyalty, trust, or brand awareness.
Marketing your products or services by email is a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can also allow you to create targeted and personalized messages. This can help you to build meaningful relationships with your customers.
Here are some of the emails marketing campaigns:
  • Cart A Time-Sensitive Promotions
  • Receipts Emails
  • Sales Follow-ups
  • Review Requests
  • Webinars
The two main features of Email Marketing are Attachment : Ability to attach the files along the messages is one of the most useful features of email. Address book : It is also the most important feature of email that allows a user to storing the information.
9 Types of Email Marketing Campaigns you should know are:
  • The Welcome Email Series
  • The Standard Promotional Campaign
  • The Seasonal Campaign
  • The Triggered Email Series
  • The Post-Purchase Drip
  • The Connect-Via-Social Campaign
  • The Newsletter
  • The Cart Abandonment Campaign
  • The Re-Engagement Campaign
Email Marketing Automation is a way for creating timely, relevant, personalized emails for individual contacts to be sent when they take a specific action. Email Marketing Automation isn't just for big companies. It helps you to collect leads, stay connected and connect customers automatically.
Email is one of the most successful marketing mediums on the web. Here are some of the tips to apply today to improve your sales numbers.
  • Know and understand your target audience
  • Keep your emails short
  • Make the best subject line
  • Use a dedicated landing page for your campaign
  • Repeat Your Successful Emails
The number of actual responses made as a result of the email campaign is Email Marketing response rate. The Response rate depends on many factors like type of database, Industry Type, Email Content, your Email Campaigns Hard and Soft bounce rate. Generally, on average the conversion rate is 7% to 8%, again depending on the type of industry.
Important Email Marketing Metrics to Measure are:
  • Open Rate
  • Click-Through Rate
  • Unsubscribe Rate
  • Complaint Rate
  • Conversion Rate
  • Bounce Rate
  • Forward/Share Rate
  • Campaign ROI
  • List Growth Rate
Trigger emails are delivered to the customers' inboxes as a result of their behaviors. Most trigger-based emails are divided into two categories: Event and Segment. In event-based emails, messages triggered by actions performed by customers inside or outside your application that occur at a specific time.
An operational email is a way to communicate something that is crucial for customers either past or current to comprehend. Another major difference for operational emails is that these messages can be delivered to customers who have opted out of marketing communications from you.

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