Data Append and Cleaning

Optimize your Data to maximize ROI from your
marketing campaigns

Data Append and Cleaning

Optimize your Data to maximize ROI from your marketing campaigns

With a clean database, you not only create better customer engagement, maximizes customer retention but also optimizes overall marketing performance and results. It may be email marketing, telemarketing, or direct mailing, only complete and accurate customer data brings results in numbers and reduces unnecessary expenses.

Data Appending is the most credible process to fill the missing gaps in your database. With appending process, new data will positively impact all data dependent processes in your organization. Moreover, you’ll save time, investment cost and resources for managing data. Our proven append services enhances the value of your database and fixes the missing fields with accurate information.

VSynergize also corrects and updates database for contact details of people that may have shifted to a different address, changed their phone numbers and personal information. Our data cleansing services clear up anomalies found in data and databases by helping in detecting corrupted records, replacing inaccurate data, correcting values in a list of entities and eliminating typographical errors. This ensures every communication to customers and other contacts reaches them every time you release a campaign. VSynergize data cleansing services helps to keep data error-free and updated so that you can use it in your sales & other business campaigns.

Explore new ways to improve Data Quality, add more information to your existing lists and fix anomalies.

FAQ – Data Append & Cleaning

94% of B2B companies suspect inaccuracy in their database. To ensure you are achieving and reporting the best possible marketing program ROI, follow these tips for managing your B2B marketing database:
  • Identify critical data
  • Analyze your data
  • Standardize database building process
  • Regular data cleansing and augmentation
When it comes to choosing a data partner, you need to be aware of certain factors:
  • How was the data collected?
  • What sources were used?
  • Is the data accurate?
  • What is the vendor's privacy framework?
The more relevant the data is that feeds your marketing programs, the better and more powerful the results will be. Data appending and cleaning is cost effective and better for customer relations. It provides improved segmentation, cost-effectiveness and cleaner information, low costs and fast information.
Data Appending is a process where new elements are added to the existing database. For e.g. enhancing a customer's customer profile and adding fields like - First Name, Last Name, Email Id, Contact Number, Address, Designation, Company Name and more
Data cleaning ensures that the data is up to date, accurate and consistent by identifying the missing gaps, correcting the data with accurate information, deleting stale information. Some of the best practices are to:
  • Standardize your process
  • Check on errors
  • Remove duplicate data
People change titles, companies, jobs, go out of business or merge into different businesses. The invalid, outdated, irrelevant, or incomplete data (bad data) can result in low conversion rates of Marketing Campaigns and hence no ROI.

Contact us today for a FREE consultation and a quote!