20 Shocking Lead Generation Stats That Will Blow Your Mind

lead-generationWe, as marketers, are always on the lookout for new ways and means of lead generation. Cold calls, emails, Facebook, Twitter, LinkedIn, emails, events, presentations, meetings – the mediums are endless but using them appropriately is what helps in getting the maximum number of conversions. Whether you’re looking to expand your business by engaging more with your existing customers or setting up a lead generation campaign to get on board some new ones, it’s helpful to know what works today and what just might be a waste of time and resources. Designing a lead generation without having proper stats in hand is like trying to swim in the pool without knowing the technique. You might put in a lot of hard work, effort and hours into it but if it is not done right, it’s all going to go in vain. Strategically planned and executed lead generation drives help get in business revenue and increase the overall turnover of the company.

Here are 20 interesting stats about lead generation that will prove to be helpful for your planning –
1.Outsourced B2B lead generation is 43% more effective than in-house B2B lead generation. Click To Tweet Source: MarketingSherpa
2. 61% of B2B marketers identified generating high quality leads as their biggest lead generation challenge. Click To Tweet Source:B2B Technology Marketing Community
3. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Click To Tweet Source: Forrester Research
4. Converting qualified leads into paying customers is a top priority for 57% of B2B firms. Click To Tweet Source: MarketingSherpa
5. The biggest challenge for B2B marketers is “generating high-quality leads (61%) Click To Tweet Source: B2B Technology Marketing Community
6. Only 56% of B2B companies verify business leads before they are passed to Sales. Click To Tweet Source: MarketingSherpa
7. Nurtured leads make 47% larger purchases than non-nurtured leads. Click To Tweet Source: Online Marketing Institute
8. 73% of all B2B leads are not sales-ready. Click To Tweet Source: MarketingSherpa
9. 83% of B2B marketers use content marketing for lead generation. Click To Tweet Source: MarketingProfs
10. Top 5 B2B lead generation methods: inside sales, executive events, telemarketing, tradeshows & email. Click To Tweet Source: MarketingProfs
11. 81% of businesses have reported their blog as useful or critical to generating leads. Click To Tweet Source: HubSpot
12. 49% of B2B marketers report heavy use of mobile marketing for lead generation. Click To Tweet Source: MarketingProfs
13. 62% of companies say that social media has become an important source of leads. Click To Tweet Source: HubSpot
14. 49% of B2B marketers use sales lead quality to assess content marketing success. Click To Tweet Source: MarketingProfs
15. Marketers using social media for 3+ years report that it has helped them improve sales (58%). Click To Tweet Source: Social Media Examiner
16. The best B2B email tactic marketers found to be successful is: compelling content for each stage. Click To Tweet Source: B2B Technology Marketing Community
17. Lead Generation from LinkedIn was successful for 65% of B2B companies Click To Tweet Source: LinkedIn
18. Over 68% of B2B companies are using landing pages in order to increase new leads for their sales teams. Click To Tweet Source: HubSpot
19. Nearly all B2B buyers (94%) will conduct some kind of online research before making their purchase decision. Click To Tweet Source: Marketing Charts
20. 76% of B2B buyers use three or more channels when researching a potential purchase. Click To Tweet Source: Blue Nile Research